Patient Impact Model for Latin America Healthcare Diagnostics
The Pain
A healthcare diagnostics company operating across Latin America needed to strengthen market access discussions and employee engagement. Leadership recognized that relying solely on revenue metrics failed to capture their true impact, and they lacked a framework to track progress toward their ambitious goal of doubling patient access by 2030 [citation:2].
The Intervention
I developed a comprehensive patient impact model spanning Brazil, Chile, Colombia, and Mexico. The solution combined company sales data with clinical practice inputs, expert interviews, and secondary validation. I delivered biannual trackers that quantified patient impact across multiple diseases and provided leadership with a robust, repeatable framework for performance tracking [citation:2].
The Profit
The model revealed that the company's diagnostics positively impacted millions of patients in a single year. Leadership gained powerful evidence for payer negotiations and a clear mechanism to track progress toward their 2030 patient access goal. The framework transformed how the company communicates its value to both internal stakeholders and external partners [citation:2].